Sr. Marketing Analyst

At Gerdau, we empower our people to grow, thrive, and make a difference—together. With a culture built on trust and teamwork, we offer meaningful work, continuous development, and opportunities to shape your future. We invite you to come work with us, where your contributions are valued, your voice is heard, and your career is forged with purpose.

ABOUT GERDAU:

Gerdau is the leading company in the production of long steel in the Americas and one of the major suppliers of specialty long steel in the world. We are completing 125 years of history in 2026. The company is headquartered in Sao Paulo, Brazil and has two business divisions in North America.

This position is at Gerdau’s special steel division (headquarteted in Jackson, MI), which produces high quality engineered carbon and alloy special bar quality (SBQ) steel bars for safety critical applications used by the automotive, commercial vehicle, construction, agricultural, distribution and energy markets.

This is an exciting time to build a career in steel. The industry is going through a major transformation as many applications that use steel continue to advance rapidly, such as the automotive industry. We are looking for individuals who are protagonists and the main responsability of this position is to support our strategy for building the Gerdau of the future.

BASIC FUNCTION:

You will be our subject matter expert on our main end-markets and will focus on gathering the intelligence we need to succeed in them for another 125 years. The Sr. Market Intelligence Analyst will play a key role in the Marketing and Sales team by performing market research, leading our market forecasting process and being the organizational reference in competitive analysis. This role will require strong analytical skills, advanced experience using Microsoft Excel, Power BI and Power Point, and ability to lead internal projects. You will be a hands-on Analyst that is also exposed to our high leadership, have relationships with teams from other countries, and work with exciting emerging trends. The Sr Market Intelligence Analyst will report to the Marketing Manager, and they will also work together on initiatives looking for new revenue streams to our organization.

NATURE AND SCOPE:

The Sr Market Intelligence Analyst position increases in scope beyond Marketing Analyst to include special, non-standard analysis and leadership of different initiatives, such as:

• Developing a method to research and obtain appropriate market data upon which conclusions can be made and action plans developed;
• Leading analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s), and where applicable for downstream products;
• Leading analysis of steel consuming market activities in order to gage changes in demand by segment;
• Developing executive presentations and eventually presenting to leadership;
• Being a key player in the Strategic roadmap and Annual Planning process;
• Leading Gerdau in external market intelligence activities with Associations.

BASIC QUALIFICATIONS

• Bachelor’s degree in business, engineering, marketing or a related area.
• Minimum of 5 years of experience in market research, marketing strategy, or related analytical roles either working in a similar function in another company or for a market research firm.
• Innovative thinking, be open and proactive, showing ability to present new ideas and articulate on its potential.
• Show ability to learn, unlearn and relearn.
• Ability to multitask, working on strategic initiatives and relevant routines at the same time.
• Excellent analytical, written and verbal communication skills, and be comfortable presenting to large groups, translating complex topics into accessible language.
• Ability to drive strategic initiatives without regular follow-ups.
• Prior experience with Microsoft Excel, Power BI and PowerPoint.
• Ability to travel approximately six times a year to visit customers, mills, and/or attend trade shows and trade association meetings.
• This is in office position based out of Jackson, MI

PREFERRED QUALIFICATIONS

• MBA preferred but not required.
• Prior experience in the steel or the Automotive industry

PRINCIPAL ACCOUNTABILITIES:

The 5 main pillars for the Sr Market Intelligence Analyst will be:

1. Market Intelligence and Market Research:
   1. Monitoring and communicating performance and latest news for main end-markets (automotive, heavy trucks, oil & gas, agricultural and construction equipment, defense and other industrial markets), being the reference of the subject for the organization.
   2. Execution of established statistical models for market segment forecasting and seek ways to improve and generate new ones.
   3. Regular analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s).
   4. Lead and support medium (1-3 year) and long term (3-10 year) market studies.
2. Emerging Trends and Imports:
   1. Monitor evolution of main emerging trends that are impacting our industry, including (but not limited to) electrification, urban mobility and digitalization.
   2. Translate how these trends will impact our business through concise and intelligent studies and presentations.
   3. Develop relationships with key stakeholders that are looking at these emerging trends, including Gerdau divisions from other countries, customers, universities and think tanks.
   4. Create reports about imports in the different industries we supply to.
3. Competitive Intelligence:
   1. Monitor competitors, understanding their value offering and informing the organization through concise analysis.
   2. Monitor competitive positioning of Gerdau products and propose ways to improve our offering.
4. Executive Presentations and Reporting:
   1. Be a key player in our annual planning process creating analysis of our main end-markets and how they will impact our business in the short and long-term.
   2. Regularly produce routine reports that are essential to our business, and create other ones on the spot when needed.
   3. Support to the Sales and Marketing teams for customer visits and special events.
5. Events and Branding:
   1. Support creation of marketing collaterals.
   2. Lead and support organization of customer events and customer-focused marketing communications.

Gerdau believes in equal employment opportunity related to all employees and applicants for employment. It is the policy of Gerdau that there will be no discrimination against any employee or applicant for employment on the basis of race, religion, color, national origin, citizenship, marital status, sex, age, sexual orientation, genetic information, gender identity, veteran status, disability, or other legally protected status. All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.  

If you are vision-impaired or have some other disability under the Americans with Disabilities Act / Accessible Canada Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Gerdau, please contact our Talent Acquisition Team at (866)-788-2798 or recruiting@gerdau.com