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Digital Marketing Strategist

Date Posted: Jul 25, 2019

Location: Jackson, MI, US, 49201

Company: Gerdau

Empowering people who build the future.



Are you a Digital Marketing Strategist? Are you looking to work for a company that allows you to work creatively to solve real problems for people and businesses in an innovative and collaborative environment?  If so, we are looking for a fun and hardworking individual who is passionate about working on forward thinking technology.


The responsibility of this position is to perform market research and analysis to support Gerdau’s marketing and sales processes and practices using and developing digital methodologies and promoting a digital mindset in order to enhance the customer journey. 


  • The Marketing Specialist will work closely with the Marketing Manager and others in the sales and marketing department to support projects by developing research plans, analyzing research results, and typically offering strategies to the marketing and sales department to help the organization meet its strategic goals
  • Manage digital marketing tactics including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Develop and optimize digital marketing strategies to generate marketing qualified leads to support direct sales pipeline needs
  • Research areas that could include market segmentation, pricing, product and feature trade-offs, brand awareness, positioning, customer value driver satisfaction, and product usage characteristics. Responsible for the collection, analysis and distribution of market data, utilizing numerous internal and external resources as well as identifying and developing new sources of information. 


Required Skills and Background:


  • Bachelor’s degree in marketing, business, or a related area
  • Two years of experience in digital marketing, digital data analysis, market research, or related analytical roles either working in a similar function in another company or for a market research firm.
  • The ideal candidate will have experience in a wide variety of quantitative and qualitative research methodologies should be analytically focused, and able to do their own analysis.
  • Excellent written and verbal communication skills, as well as experience performing research studies from start to finish. 
  • Familiar with statistical analysis and research methodologies, along with common computer programs (such as PowerPoint, Word and Excel), online survey tools and syndicated data sources.
  • Time management, critical thinking and problem solving skills are required to complete marketing research in a timely, precise manner.
  • Will be required to travel approximately four times per year to visit customers, mills, and/or attend trade shows and trade association meetings


Preferred Skills: (Not required)


  • Prior knowledge and experience in a steel or steel using industry, or the ability to learn about this industry quickly.
  • Particular knowledge in markets utilizing merchant bars, wire rod, structural, SBQ, or concrete reinforcing bar would be beneficial.  The ability to learn and maintain in depth knowledge and trends regarding the product segment will be required to maintain an awareness of influence on the market.
  • Must work creatively and analytically to solve day-in and day-out problems. A proven ability to establish and maintain strong, positive relationships with commercial and operations teams would be an asset.



Nearest Major Market: Jackson Michigan
Nearest Secondary Market: Ann Arbor

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