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Marketing Specialist

Date Posted: Jun 26, 2019

Location: Jackson, MI, US, 49201

Company: Gerdau

Empowering people who build the future.

BASIC FUNCTION:

 

The responsibility of this position is to perform market research and analysis to support Gerdau’s marketing and sales processes and practices using and developing digital methodologies and promoting a digital mindset in order to enhance the customer journey.  The Marketing Specialist II will work closely with the Marketing Manager and others in the sales and marketing department to support projects by developing research plans, analyzing research results, and typically offering strategies to the marketing and sales department to help the organization meet its strategic goals; occasionally the Marketing Analyst II will manage or deploy a project action plan. The Marketing Specialist II will research areas that could include market segmentation, pricing, product and feature trade-offs, brand awareness, positioning, customer value driver satisfaction, and product usage characteristics. Responsible for the collection, analysis and distribution of market data, utilizing numerous internal and external resources as well as identifying and developing new sources of information. 

 

This position will also be a part of a new program at Gerdau called GMAKERS. The GMakers group will be comprised of 30 employees in North America and the program is taught by Hyper Island.  It’s is a ground breaking nine-month program, where GMAKERS will solve one or more business challenges given to them by the North American executive committee. GMAKERS will participate in online training and three total face-to-face master classes, in which they will learn Agile methodology, rapid ideation, human tools, collaboration, self-leadership, intrapreneurship, learning from failure, lean start up methodology, and innovation. GMAKERS will collaborate in person and remotely and at the end of the nine months, GMAKERS will present their project results.

 

NATURE AND SCOPE:

 

The Marketing Specialist II position increases in scope beyond Marketing Analyst I to include special, non-standard analysis where there is a need to develop a method to research and obtain appropriate data upon which conclusions can be made and action plans developed. A thorough understanding of digital data sources is essential as well as the ability to seek out new sources of data and new digital data management. New areas of analysis may be difficult and it is expected the Marketing Specialist II would work closely with the Marketing Manager to validate methodology. The Marketing Specialist II will frequently work with the Marketing Manager and others in the sales and marketing department to support development and improvement projects by developing research plans, analyzing research results, and offering potential strategies to help the organization meet its strategic goals.  Research areas could include market segmentation, pricing, product and feature trade-offs, brand awareness, positioning, customer satisfaction, and product usage characteristics all following established GBS methodologies. Typical projects will  include commercial policy review and development, channel strategy review and development, market segment intelligence consolidation and dissemination, customer complaint follow up, new and/or modified product inquiry follow up, administration of customer survey and specific product surveys, planning of trade marketing events, working with econometric models to feed Gerdau’s planning process.

 

Requires a Bachelor’s degree in marketing, business, or a related area, and a minimum of two (2) years of experience in digital marketing, digital data analysis, market research, or related analytical roles either working in a similar function in another company or for a market research firm. The ideal candidate will have experience in a wide variety of quantitative and qualitative research methodologies should be analytically focused, and able to do their own analysis.

The Marketing Specialist II must have excellent written and verbal communication skills, as well as experience performing research studies from start to finish.  Must be familiar with statistical analysis and research methodologies, along with common computer programs (such as PowerPoint, Word and Excel), online survey tools and syndicated data sources. Time management, critical thinking and problem solving skills are required to complete marketing research in a timely, precise manner.

The Marketing Specialist II will be required to have prior knowledge and experience in a steel or steel using industry, or the ability to learn about this industry quickly. Particular knowledge in markets utilizing merchant bars, wire rod, structural, SBQ, or concrete reinforcing bar would be beneficial.  The ability to learn and maintain in depth knowledge and trends regarding the product segment will be required to maintain an awareness of influence on the market.

 

Must work creatively and analytically to solve day-in and day-out problems. A proven ability to establish and maintain strong, positive relationships with commercial and operations teams would be an asset.

 

The Marketing Specialist II will be required to travel approximately four times per year to visit customers, mills, and/or attend trade shows and trade association meetings.

 

 

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Nearest Major Market: Jackson Michigan
Nearest Secondary Market: Ann Arbor

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